Inaugurating Season 3 of Ecogradia is Amory Lovins, a physicist by training who is, by vocation, a fearless researcher, consultant, and advocate. In 1982, he co-founded the famed Rocky Mountain Institute (RMI) in the United States. He was also a member of the Board of the Holcim Foundation, since the inception of its Advisory Board in 2004 until 2012, and presented a keynote address “No more inefficiency” at the 3rd International Holcim Forum 2010 in Mexico City.

Amory is known worldwide for path-breaking ideas on energy sourcing and efficiency. For more than 45 years, he has been an advisor to building owners, corporations, and governments. He connects dots on the big canvas, linking a global perspective on sourcing and pricing to how we design pipes in super-efficient buildings.