The Holcim Foundation won an Honorable Mention in the 2011 Architectural Record Excellence in Advertising Awards competition for its global advertising campaign calling for entries in the third cycle of the Holcim Awards competition.
Last updated: May 25, 2011 New Orleans, LA, USA
With broad support from numerous Holcim Group companies around the globe, the campaign was conducted simultaneously in 48 countries from the second half of the year 2010 until March 2011. The advertisements, designed by Schadegg Grafik, Switzerland, (see below) appeared in some 500 media titles, including nearly 200 online platforms.
The Architectural Record Excellence in Advertising Awards competition has been conducted annually since 1997. In this design competition a jury of architects looks at both graphics and content of over 150 advertisements to choose the best at catching their eye. A jury of 14 distinguished architects from firms of all sizes located across the USA selected the finalists, and a final jury of six convened in Chicago to select the prize winners.
The awards ceremony was held May 13, 2011 during the American Institute of Architects National Convention and Expo in New Orleans. Paul O’Connor, Marketing and Communications Manager with Holcim US, accepted the award on behalf of the Holcim Foundation.