“Exemplifying a paradigm shift that recreates a dialog with the city”
Project description by jury
The project brings retailer IKEA to the center of Vienna, rethinking the big box (megastore) typology. In stark contrast to other retail centers of this kind that are usually located on the outskirts of urban centers, this project is the first full-size IKEA store to open in the heart of a city, rethinking urban planning practices and reducing the proliferation of suburban strip malls. Typologically, the building is conceived as flexible infrastructure, easily adaptable for future changes and for other tenants. The steel structure is also an easily demountable and recyclable system.