The jury recognizes the broad approach toward the seemingly only pragmatic and business-related question of material science in general and the concrete production in particular. In a clear manner the project extends into a number of parameters beyond its own discipline to explain the wide impact of the issue – the social, financial and environmental dimension. Even though the concept of magnetic formwork was questioned, the research on the application proves a high degree of transferability and the potential for an effect on aesthetics in the built environment.