Juan Cruz Serafini is an Asset Manager for Mimeisa Asset Management based in Barcelona, Spain.

He is founder of an independent architecture studio based in Córdoba, Argentina. He also is the co-founder and director of architectural visualization company Bridge Visual, a company specialized in BIM, visualization, design, and documentation of architecture projects.

Juan Cruz is a dedicated professional currently working at Mimeisa Asset Management. With a strong background in architecture, Juan’s passion lies in exploring the intersection of sustainable development and financial investment. He actively engages in ESG (Environmental, Social, and Governance) investment strategies, aiming to discover innovative approaches that revolutionize green operational uses for buildings.

As an architect, he recognizes the urgent need for environmentally conscious practices to mitigate the collateral damage caused by traditional construction and building operations. By focusing on ESG investment, he strives to identify new paradigms that minimize the environmental impact of buildings while simultaneously maximizing their positive influence on communities.

He studied architecture at the National University of Cordoba, UNC Argentina, also has a Master degree in Building Management at the Polytechnic University of Cataluña UPC, Barcelona.

He was a recipient of Holcim Awards Next Generation 1st prize for Latin America with Tomás Pont and Stefano Romagnoli for Territorial Figure in Argentina: Tidal energy landscape, which was an extension of their final thesis work Ocean Energy Landscapes: Evolutionary Process of Infrastructures in new territories – The Patagonia Case. The project which studies the new role of architecture and its contribution to addressing climate change also received a Global Holcim Awards Ideas Prize in 2018 and received a Holcim Foundation Research in Practice Grant in 2018.

The thesis work has been published and exhibited in various formats, and awarded the Aroztegui Prize, finalist (2017 Latin America); National Sustainable Architecture & Urban Design Prize of National Federation of Architects, finalist (2017 Argentina); Tamayouz International Excellence Award, 2nd prize (2017 International); Group Han Prize of the International Federation of Landscape Architects (IFLA), 1st prize (2017 International); CLA TIL 2018, finalist (2018 Latin America); Landscape & City, International Architecture Biennale of Argentina, finalist (2018 Argentina); Latin America Biennale of Landscape Architects, honorable mention (2018 Latin America).