Bill Reed's work centers on creating the framework for and managing an integrative, whole-systems design process. The objective: to improve the overall quality of the physical, social, and spiritual life of our living places and therefore the planet.

He studied architecture at Cornell University and is a Founding Board Member of the US Green Building Council, Co-chair of the LEED Technical Committee from its inception in 1994 through 2003, and served on the national executive committee of the AIA Committee on the Environment.

He is co-author with the Seven Group of The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability (Wiley, 2009).

Bill Reed has participated in over 300 presentations and workshops relating to sustainable, regenerative, and whole system design. He has consulted on over 200 green design commissions and dozens of LEED projects. He has been a guest lecturer at Harvard University, the Massachusetts Institute of Technology, and the University of British Columbia.

His clients range from New York City Department of Design and Construction, US General Services Administration, Loreto Bay, Baja, Mexico, Sidwell Friends School, US Green Building Council, Genzyme Corporation, Teknion, LLC, the Willow School, the Emirate of Abu Dhabi, various city planning agencies on the East- and West coast, and many private development companies in the USA, Canada, and Mexico.

He was an attendee of the 3rd International Holcim Forum 2010 on “Re-inventing Construction” held in Mexico City.